Dogs are often the first assets to be sold off. Dogs – These are low market share assets that show low growth rates. Cash cows – These are high market share assets in a slowly growing market. Stars – These are high market share assets in a quickly growing market.
Question marks – These are high growth rate, low market share assets. List out every product or service you offer, then arrange them into the following four categories: It analyses the growth and share of the firm in the market compared to its rivals. It is a graphical representation of a two-by-two (4-celled) matrix created by Boston Consulting Group, USA. Wondering how to use a BCG matrix? The process is simple. The BCG matrix is a technique for designing a company’s product portfolio to evaluate each product’s performance and share in the market. Created by the Boston Consulting Group (hence the name), the BCG matrix offers a way to view all of your product ideas in one place and prep for a total market takeover to give you a competitive advantage as a market leader. The BCG matrix (also called a growth share matrix) is a tool that allows you to make the most of your business plans, marketing strategy, and assets by calculating their market growth and market share.
